In the world of beauty and cosmetics, @colourpopcosmetics is a brand that’s constantly on everyone’s lips (literally and metaphorically). As one of the brands under SEED Beauty, they are a pa
More often than not it’s the same few private label companies, including Seed Beauty, Hatch Beauty, Maesa Group and Kendo Brands, who — with a focus on speed, agility and new marketing models — are making a lucrative business out of building influencer-backed brands from the ground up.
The company pays close attention to its e-commerce and social media platforms to glean near-immediate consumer insight. “We do everything under one roof, from concept, packaging, development; from making the product all the way through launch to shipping and fulfilment, and that allows us to understand what the consumer is looking for and asking,” she says. That kind of vertical integration allows Seed to align resources and development at the pace set by a consumer who is demanding newer and better products at ever-increasing speed.
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