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Black Owned Beauty Brands
Beauty Bakerie
The Lip Bar
Juvias Place
SheaMoisture acquired by Unilever
Carols Daughter sold to Loreal
Kinky Curly
Pat Mcgrath Labs
Fenty Beauty
Black Opal Makeup
Iman Cosmetics
Oyin Handmade
Taliah Waajid
Mielle Organics

15 Black-Owned Beauty Brands That Have Won Allure Best of Beauty Awards
Our editors can't get enough of these makeup, hair, and skin-care products.
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41 Black-Owned Beauty Brands to Support Now and Always
These makeup, hair-care, and skin-care brands need to be on your radar.
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Why Beauty Brands Are Master Influencer Marketing Puppeteers - [ION]
Beauty influencer marketing dollars are surging to new heights as brands aim to reach younger audiences and build brand awareness
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Why Is ColourPop Such A Successful Insta-Brand?
In the world of beauty and cosmetics, @colourpopcosmetics is a brand that’s constantly on everyone’s lips (literally and metaphorically). As one of the brands under SEED Beauty, they are a pa
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When and where to shop ColourPop's Garden Variety collection | Finder
Peep a look at ColourPop's new capsule, dedicated to succulents and beautiful blooms.
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More often than not it’s the same few private label companies, including Seed Beauty, Hatch Beauty, Maesa Group and Kendo Brands, who — with a focus on speed, agility and new marketing models — are making a lucrative business out of building influencer-backed brands from the ground up.

The company pays close attention to its e-commerce and social media platforms to glean near-immediate consumer insight. “We do everything under one roof, from concept, packaging, development; from making the product all the way through launch to shipping and fulfilment, and that allows us to understand what the consumer is looking for and asking,” she says. That kind of vertical integration allows Seed to align resources and development at the pace set by a consumer who is demanding newer and better products at ever-increasing speed.